Manager-CRM

Birla Institute of Technology and Science, Pilani

The Vice President of Marketing & Communications will lead the end-to-end CRM lifecycle, focusing on strategy design, execution, and optimization.

Last checked on June 20, 2026. We may earn a commission when you click through.

The role offers a strong opportunity for those skilled in CRM and marketing, but it demands extensive experience and strategic thinking. It's not for entry-level candidates.

✓ Leadership position with strategic influence ✓ Opportunity to work at a reputable institution ✓ Collaborative environment with cross-functional teams

Manager-CRM

Birla Institute of Technology and Science, Pilani

Updated 17 days ago

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Gurugram

The role offers a strong opportunity for those skilled in CRM and marketing, but it demands extensive experience and strategic thinking. It's not for entry-level candidates.

About this role

The Vice President of Marketing & Communications will lead the end-to-end CRM lifecycle, focusing on strategy design, execution, and optimization.

About the Company

Birla Institute of Technology and Science, Pilani is a prestigious institution known for its engineering and management programs.

Key Highlights

✓ Lead CRM lifecycle from strategy to execution
✓ Collaborate with sales and marketing teams
✓ Focus on learner journey mapping
✓ Drive optimization of CRM processes

💡 Honest Take: This role is ideal for experienced professionals looking to make a significant impact in CRM strategy and execution.

Pros

✓ Leadership position with strategic influence
✓ Opportunity to work at a reputable institution
✓ Collaborative environment with cross-functional teams

Cons

✗ Requires significant prior experience
✗ High expectations for performance
✗ Limited remote work options

Best For: Ideal for those seeking leadership roles in CRM within the education sector.

Watch Out: Candidates should be prepared for a demanding environment focused on high performance and strategic outcomes.

Apply for this position →

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What Customers Say

Feedback from employees highlights a collaborative work environment but notes the high expectations associated with the role.

Expert Review

This position at Birla Institute of Technology and Science involves a pivotal role in shaping the CRM strategy. It requires a blend of leadership and analytical skills to enhance the learner journey effectively. The position about managing CRM systems but also about driving meaningful engagement through strategic initiatives.

With the emphasis on collaboration between various departments, this role suits individuals who thrive in dynamic settings. The expectation to lead initiatives from start to finish means that candidates must possess a understanding of both marketing and technology trends in education.

However, the high level of responsibility may deter those without a proven track record in similar roles. This is not a position for beginners; rather, it calls for strategic thinkers who can navigate complex marketing landscapes. For further details, candidates can refer to the full job listing at [official URL].