Head of Marketing and Modern Trade

CIG Motors

Lead marketing initiatives at Lontor, focusing on ROI and activation programs for consumer products like lighting and kitchen appliances.

Last checked on June 21, 2026. We may earn a commission when you click through.

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✓ Diverse range of products ✓ Opportunity for leadership ✓ Focus on measurable results
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Head of Marketing and Modern Trade

CIG Motors

Updated 2 months ago
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Lagos

The position is ideal for seasoned marketers looking to influence a broad product range. However, the lack of remote work might deter some candidates seeking flexibility.

About this role

Lead marketing initiatives at Lontor, focusing on ROI and activation programs for consumer products like lighting and kitchen appliances.

About the Company

CIG Motors, through its subsidiary Lontor, specializes in consumer products ranging from lighting solutions to solar energy.

Key Highlights

  • ✓ Strategic oversight of marketing campaigns
  • ✓ Focus on measurable ROI
  • ✓ Diverse product portfolio
  • ✓ Opportunity for growth in a dynamic market

💡 Honest Take: This role offers a significant opportunity for impact but demands a strong marketing acumen and adaptability.

Pros

  • ✓ Diverse range of products
  • ✓ Opportunity for leadership
  • ✓ Focus on measurable results
  • ✓ Growing company with potential

Cons

  • ✗ No remote work option
  • ✗ High-pressure environment
  • ✗ Limited salary transparency

Best For: This role suits those with a strong marketing background who are looking to make an impact in a growing consumer goods company.

Watch Out: Candidates should be prepared for a demanding role with high expectations and no remote work flexibility.

Apply for this position →

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What Customers Say

Feedback from employees highlights a fast-paced environment with significant growth opportunities, but also notes the demanding nature of the role.

Expert Review

In the competitive landscape of marketing roles, the Head of Marketing and Modern Trade at Lontor for its focus on ROI-driven strategies. The position requires a deep understanding of market dynamics and consumer behavior, particularly in consumer goods like lighting and kitchen appliances.

With Lontor being a subsidiary of CIG Motors, candidates can expect to engage with a diverse product line, which could enhance their marketing experience. The emphasis on measurable outcomes is a significant plus, attracting those who prefer data-driven decision-making.

However, the role's lack of remote work options may limit its appeal to many potential candidates, especially flexible work environment. the high-pressure nature of the role may not suit everyone, particularly those who prefer a more balanced work-life approach.

Overall, this role is a great opportunity for ambitious marketers willing to take on challenges in a growing company. Those looking for flexibility or a lower-stress environment may want to consider other options before applying.

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