The Discover it® Secured Credit Card stands out in the secured credit card market with its attractive rewards structure and no annual fee. It allows users to earn 2% cash back at gas stations and restaurants on up to $1,000 in purchases each quarter, which is quite generous compared to many other secured cards that offer minimal or no rewards. Additionally, the Cashback Match feature, which doubles all cash back earned in the first year, provides an appealing incentive for new cardholders.

However, it's important to note that the card comes with a high variable APR of 28.24%, which can become burdensome if balances are not paid in full monthly. The requirement of a security deposit may also deter some potential applicants, as it ties up funds that could be used elsewhere. Overall, this card is an excellent stepping stone for those looking to establish or improve their credit score, especially when compared to alternatives that may not offer rewards or have higher fees.