Senior Digital Marketing Executive

UpGrowth HR Sdn. Bhd.

Focus on paid social advertising, planning, executing, and optimizing campaigns on Meta to boost conversions and ROI.

Last checked on September 8, 2026. We may earn a commission when you click through.

✓ Strong focus on digital marketing strategy. ✓ Opportunity to work with popular social media platforms. ✓ Data-driven approach enhances skills in analytics.

Senior Digital Marketing Executive

UpGrowth HR Sdn. Bhd.

Updated 5 days ago

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Kuala Lumpur

This role is suitable for experienced marketers who thrive under pressure, but it may not be ideal for those seeking a balanced work-life dynamic. The high expectations for performance can be demanding.

About this role

Focus on paid social advertising, planning, executing, and optimizing campaigns on Meta to boost conversions and ROI.

About the Company

UpGrowth HR Sdn. Bhd. specializes in talent acquisition and human resources solutions.

Key Highlights

✓ Lead paid social campaigns on Meta platforms.
✓ Emphasize data-driven optimization and A/B testing.
✓ Monitor and analyze campaign performance daily.
✓ Focus on maximizing conversions and ROI.

💡 Honest Take: The job may seem appealing, but the pressure to deliver high ROI can be intense, often leading to burnout. Expect a fast-paced environment where results are constantly scrutinized.

Pros

✓ Strong focus on digital marketing strategy.
✓ Opportunity to work with popular social media platforms.
✓ Data-driven approach enhances skills in analytics.

Cons

✗ High-pressure environment with demanding KPIs.
✗ Limited work-life balance due to campaign demands.
✗ Potential for burnout from constant performance monitoring.

Best For: Professionals with a solid background in digital marketing, especially in social media advertising, seeking growth in a challenging role.

Watch Out: Expect high expectations and tight deadlines, which can lead to stress and burnout.

Apply for this position →

You'll be redirected to my.talent.com

What Customers Say

Employees highlight the rewarding nature of the work but express concerns over the demanding performance expectations.

Expert Review

In this role, you'll lead paid social campaigns on Meta, focusing primarily on Facebook and Instagram. With a strong emphasis on conversions and ROI, you'll need to be comfortable with A/B testing and data analysis to refine strategies effectively. The fast-paced environment may suit those who thrive under pressure, but it can be overwhelming for others.

Our editorial team found that while the opportunity to enhance your digital marketing skills is significant, the constant demand for high performance can result in a challenging work-life balance. Candidates should be prepared for a role that requires continuous adaptation and optimization of campaigns. Customer service and internal support may not be as leaving marketers to navigate challenges independently.

According to UpGrowth HR's page, the focus is heavily on results, which can be both motivating and stressful for employees.